NewsIndustry News

Domestic central air conditioner: extending to overseas channels


In recent years, domestic brand central air conditioners have developed by leaps and bounds in terms of technology and service. Technically, domestic brands have not only broken the long-term technological monopoly led by US capital, but also have new breakthroughs and innovations. Some products have reached the international advanced level. From the service, Gree, Midea, Changhong brand in the field of home central air conditioning "6 years of free repair" policy, once again proved the confidence and strength of domestic brands. Not only in China, but also in foreign countries, the recognition of domestic brands may increase day by day, becoming a representative of “global” enterprises. In 2014, domestic central air-conditioning enterprises paid more attention to overseas channel expansion, and extended in Africa and Europe.

Midea: Comprehensive development of the African market in 2014

In September 2014, Midea Central Air Conditioning hosted a US Central Air Conditioning Product Promotion Conference in Ghana, Mozambique, Ethiopia and other African countries to fully launch the African market promotion and promotion, and promote the comprehensive development of the US central air conditioner in the African market. At present, Midea's multi-line is in a leading position in the Ghana market. The model projects are spread all over Ghana, covering Nigeria, Ghana, Benin, Togo, Liberia, Mali and many other countries. In order to support the development of the Ghana market, Midea Central Air Conditioning has set up offices in the local area and established exhibition halls, training rooms and spare parts storage centers to provide upgrades in the pre-sale, in-sale, after-sales and agent technical teams in the local and West African regions of Ghana. Strong support.

Haier: Commercial air conditioners in the European market increased by 11.6% in the first half of the year.

In 2014, Haier Central Air Conditioning's market share in the overseas market spread rapidly, and it was recognized by overseas markets for its energy saving, quietness and excellent quality. According to the latest sales data released by Haier Group at the International Consumer Electronics Show in Berlin, Haier’s market performance in major overseas regions increased by 8% year-on-year in the first half of 2014. In the European market, sales of commercial air conditioners increased by 11.6% year-on-year, making a huge contribution to Haier's overseas sales growth.

点击图标下载 App